Wednesday, December 16, 2009

Bouncy Ball New Years' Eve at Science Museum of Western VA

This New Years' Eve, the Science Museum of Western Virginia will be hosting its 2nd Annual Bouncy Ball Drop. The event begins at 10:30am Thursday, December 31st at the Museum which is located in the Center in the Square building on the Market Square in Downtown Roanoke.

A take on the dropping of the ball to kick-off New Year's, which adults customarily practice (the most famous of which happens in New York City's Times Square), Bouncy Ball is alternately a family affair for kids to enjoy as thousands of bouncy balls are dropped from various landings inside the atrium onto the ground floor level. The Ball Drop is timed for high noon and promises to unleash a frenzy of cheering and a rampage of boings!

Immediately after the Ball Drop, visitors may continue their visit inside the Science Museum until 2pm. Admission is free. (No shows are scheduled for the Planetarium or the Megadome on New Year's Eve. The Museum is closed the following day on Jan 1st and will re-open on Saturday.)

Here are some scenes from last year's Bouncy Ball, courtesy of myScoper.com from their Flickr photo page:
Also, myScoper posted a video of last year's Bouncy Ball if you'd like to see what's in store for you and your kids - You're definitely in for a treat, so bring your cameras!!!


The Science Museum of Western Virginia is located at 1 Market Square SE, Roanoke, VA 24011. Visit their Facebook Page and become a Fan today! For more details and to show your support for the Bouncy Ball New Year, you can check out their Event Page and click to "Attend." (And after New Year's, you can post your pics of all the fun you had!!!)

Hope to see you at the Bouncy Ball on New Year's Eve Day! Star City FAME will be there to capture all the mayhem on video! So as always...
... We'll see you around Downtown!!

(Photos and video of courtesy myScoper.com)

Wednesday, December 9, 2009

Sun Trust Dickens of a Christmas 2009


Two more Fridays left for the Sun Trust Dickens of a Christmas celebration in Downtown Roanoke - so try to get out to see all the magic!!
Last week, Star City Fame went out to experience the first night of this event. It was awesome fun! I brought my smaller video camera with me to be more mobile... it helped keep people from freaking out too. I was able to get many of the vendors, passers-by, and even the Dickens street actors to just do their thing. This made editing the video so much easier and a lot of fun! So thanks everyone for participating!!

Actually, I don't have to go into any details - you can see for yourself everything that happened if you watch the video.



Please come out this Friday and next Friday... On tap for the 11th there will be an XMas Parade, and on the 18th there is a pet dress-up contest. All three Fridays are packed with sounds and colors of Christmas, street vendors, horse and carriage rides, children's games, various performances, and of course, the Dickens characters. Stores are open late along Salem and Campbell Avenues and the Market Square, and further around the perimeter.

Center in the Square, Mill Mountain Theatre and other local Arts Organizations will also have special performances, including a choir of Local Colors friends this Friday night (11th). Find out more on Facebook - Visiting Dickens of a Christmas is free, so just click to "Attend!!"

Have a wonderful Holiday Season - and see you around Downtown!!!

Monday, November 30, 2009

Web Video Reporter and Vlogging for Journalists




A Facebook friend of mine asked me a couple things about video cameras the other day. My answers got so involved (because I'm anal, remember?) that I figured - hey, why not turn it into a blog post?

First, let me mention that "Web Video Reporting" and "Vlogging" (or video blogging) might not be identical. Lots of people "vlog" on video sites or by embedding videos onto their regular blogs. Much of their vlogging has nothing to do with hard journalism. It might be entertainment news or commentary. Lots of times, vlogging is just done for the hell of it. Pros with large audiences monetize their blogs/vlogs. Vlogging generally focuses on the person who runs the blog and on his or her own interests. Viewers come for the personality and the flavor. There are vloggers who specialize in comedy, how-to's, politics, the stock market, and so on.

"Web Video Reporting" is an extension to traditional reporting, carried out by journalists who now feel the need to write, shoot photos, and even gather some short supporting videos. We're not talking about broadcast news people running to a scene to shoot with their $20,000 company-owned Genlock-equipped video cameras. This is more like on-the-beat indie journalism and local event reporting by writers who are actively involved with their community. Television broadcast and cable news stations have been asking the public to send in "iReports" for several years. Mainstream media figured out a way to be omnipresent by proxy. The indie reporter learns to be where a good story is through his or her community participation... it seems to be more than just an assignment. And because it's not the local station's gig, the fancy crew isn't going to be there either.

So what does the Web Video Reporter need to know when starting out with video technology? Should the gear be cumbersome? Will you need fancy editing software? How much money should you spend? This all depends on whether you want to focus on being a journalist or being a camera crew and video producer. If the event needs a nice production for promo purposes, it's best to get a pro. Video work can tie up equipment staff, a production house, and marketing department for one shoot. If you solo an ambitious project, prepare for little sleep and no days off until you reach your deadline!! But if you just want to whip out a cam to get impromptu moments of an event, you'll still need to know some do's and don'ts. Straight-forward stuff is easier to gather. Just remember the editing will be waiting for you soon after.

Basics:
Keep it simple when it comes to reporter-style video. Focus on your story. When shooting, watch out for geometric inconsistencies, like the floor and ceiling lining up unevenly. (I have a few videos with that problem due to being in a hurry.) Most importantly, get good audio whenever someone is speaking. I don’t always have the opportunity to use microphones, but when I can, I do. Keep a mic in your bag of goodies. You’ll also need the mic to add narration. Zoomed-in shots will make shaking appear more noticeable no matter how steady you hold the camera. Avoid zooms or use a tripod. Lighting your subject is essential, however you will often have no control over that as a reporter. Try to correct what you can during editing. Most Windows-based PC's and Mac's have free video editing software included. Unless you need clever graphics and animation, or you need to bring in multi-camera angles, etc, these should do the trick. Lastly, use fades and hard cuts for your scene transitions in editing. I have experimented with cool-looking transitions, and they always came out looking like Uncle Eddie’s Family Reunion video. Avoid. (I don’t have an Uncle Eddie… but you know what I mean.)

Geeky:
I don't mean to bombard you with technical info, but you'll be seeing these terms come up a lot with video, especially in editing. 1080i is the highest resolution you can get with a consumer cam. The settings for 60, 30, 24 (on many video cameras) are frames-per-second. If you are buying a newer HD cam, 1080i at 60p will probably be the preset. Older cams will have lower resolution, like 640 or 720. The funny part is that after editing, the typical setting for uploading to most web video host sites will be tops 640x480, and similarly the same resolution for rendering your video in post-production (the time when you make your final copy of the file ready for viewers). If you are uploading video to the web, render them to MPEG2 or 4 as they are the best compressed files at the smallest size that hosts will accept, except maybe flash. Uploading to YouTube changes them to a flash type file, called .FLV. Be aware that you will have time and file size limits on all free host sites.

Legal:
I don’t know if signed releases are used in reporting, but for video you might need to have a generic video release on hand for people to sign. People’s likeness and voices as well as recognizeable visibilty of private enterprises, their properties, structures, employees, and customers are delicate issues that can have legal ramifications. (Usually not a problem if you are cleared for an event, unless you add people on the fly.) For commercial purposes, it’s mandatory. Either way, to cover your butt, add a disclaimer notice on your video web site stating that you will remove anyone’s likeness if they object and have your contact info available for them. Trust me on that one. Also verify that your current insurance covers all aspects of media.

Last Thoughts:
I would recommend the Flip – they are nice and I myself had been tempted to buy the Flip 8 gig HD cam for $299. The Flip is very easy to use and non-threatening to those you are shooting/interviewing. If you think shooting up-close is all you’ll need, then go with the Flip. If you want more control, $500-600 range is the starting point and pre-owned will be even better because you essentially will be getting an $800-1000 cam.
Think of what you can and cannot live without as far as features. Also consider what media you want your video to be recorded on, if it matters to you. For the reporter on-the-go, perhaps hard disk memory or a chip is best.

Each of the above categories has so much more to discuss. I will have to continue some other time... Good Luck and have fun!!! See you around Downtown!!

Friday, November 13, 2009

The Old, the Young, and the Adventures of Chasing the Train


Last Saturday, (Nov 7th), Josh and I woke up at an ungodly hour, just like a bunch of other train nuts in the Roanoke Region. Actually, Josh was only on his way to becoming indoctrinated into train-nutdom that very day. And you definitely have to be a nut to have done the things we did all day long on Saturday. We both over-slept and so our rushing began with classic slap-stick "bad luck." It was hilarious from the word go. How can I not share this story?

I must admit, I have never chased a train before, but I had a small advantage over Josh. Just 72 hours prior to this "Dukes of Hazard" type adventure, the VP of the Roanoke Chapter of the National Railroad Historical Society had given me a grand tour of about a dozen scenic lookouts from which to capture the passing AMTRAK Excursion. The journey of this Historic Excursion would depart from the O. Winston Link Museum in Roanoke, travel to Bluefield, WV, and return same day to Roanoke. Ed Mooneyham, the VP of RC-NRHS, knows all the sweet spots, having been a Chapter member since childhood and a long-time engineer with Norfolk Southern Corp. On Wednesday, he pointed out these spots to me on a dry-run to Bluefield. And on Thursday, I mapped the journey down to an inch of its life so that Josh and I would avoid getting lost and hopefully not miss catching footage of the train - our noble mission.

We were like rookies on a Major League team in a World Series game, expecting to hit a home run on our very first time up at bat. So, how did it go?

Josh met up with me at my house in North County before daylight. We flipped through all the maps I printed out, threw our video gear in my pickup truck, and pulled out of my garage already behind schedule at 6:30AM. (We were supposed to be at the "station" by 6:30 to begin setting up equipment. Yeah, right.) Three blocks up the road, I thought I left my wallet in the house. I backed my car up on the dark streets to my driveway only to realize that the wallet was in my console compartment. Whew. CRS is my middle name.

Josh is a 20-something young man who owns a Ford Mustang. Yet, as co-pilot, he watched the traffic signs and made sure to remind me to slow down whenever I was breaking the speed limit. Getting pulled over for a violation would have blown our whole trip. In essence, we had to be more on-time than the train itself. We had to be ahead of schedule by enough time at each look-out spot to set up a video camera on its tripod.

We traveled over 100 miles on state roads following the NS and Virginia Rail tracks. Only through Blacksburg did we give ourselves time to play catch-up by using the Expressway part of US 460. Here's a map of our complete route below: (We stopped at the red circles, not the black ones - and these are approximate places we shot footage.)



We had no time to capture the train leaving O. Winston Link. So instead, after filming scenes of the passengers boarding various coaches, historic cars, and first class domes, we hit the road to our first stop in Salem to wait for our majestic train to appear in the horizon from the Diuguids Lane RR Crossing.

Diuguids Lane was the only stop where Josh and I had plenty time to set up and and wait for the train. We even had time to grab coffee and donuts at the Sheets gas station. But after that shot, it was pure madness the rest of the day! Our next lookout would've been sweet, but we decided that going to the Wabun site off Poor Mountain Road would cost us too much time if we got lost navigating the backroads to it. (Unfortunately, we couldn't shoot it on our way back because it was dark outside by that time.)

We hit Basham Hollow Road off Oldtown Road in Shawsville next. This was a really cool spot - except for two things: I missed the shot as the train was upon us the very moment we set up the tripod (and my exposure wasn't locked in), and then when we tried to back out of the gravel ramp near the tracks, my pickup truck's rear wheel was spinning helplessly. Great! We blew the shot and now we're stuck in Nowheresville. (It wasn't funny at the time, but after we got home, I wished we'd have recorded this for outtakes.) Anyway, a car that was on the scene as well watching the train go by approached us and its driver looked out his window at us, laughing. We seemed pretty embarrassed, but nonetheless asked mercifully for any help he could offer. Maybe he could tell us where the nearest tow service is in town. "Nope, none around here," he said. Okay, now what? He told us he's got a 4WD he could go fetch for us. It didn't sound hopeful until he added he lived a few minutes away and would come right back with it. But even those few minutes seemed like forever, and Josh and I weren't sure if he'd actually return or if he had a chain to use for pulling my pickup out of the ditch I got us into.

Sure enough, the guy came back in a flash, with a tow chain!! Josh crawled under my truck, hooked it up, and the man pulled us out all within five minutes. That was surreal!! The man was a complete angel and I wish I'd gotten his name so I could thank him publicly. In our rush to get on with chasing the train, I shoved a $20 bill in his hand, which he graciously kept refusing until I insisted, and we took off like the wind once again. Back to the maps, matey!! Let's move on to the next stop!

We skipped a couple lookouts from here in order to catch up to the AMTRAK, which had been doing a steady 50 mph since we last saw it. I deliberately mapped going around Christiansburg and Blacksburg along Highway 460 instead of the Business Route in the event we needed to get ahead of the train. We took that option now. Our next meet-up with the excursion would be in Pembroke. We figured the train would have to climb hills and navigate all sorts of twisting turns, giving us plenty time to catch her at the double bridges off Rocky Hollow Road. We were correct.

We made it to Rocky Hollow and set up the tripod and camera. Josh was using my smaller HDV camcorder for backup footage. This location sits above the tracks. The train would be appearing, coming out from the end of a tunnel. We had to get this one for sure. Our biggest challenge all morning was trying to avoid the bright sun in our shooting direction, as the train headed west and the sun was facing our cameras the entire time. No matter how I set up the angle, the tunnel shot filled my lens with glare. I became anxious everytime I changed location because the train waits for no one. I must be ready; no time to tweak for perfection, no chance for do-overs. And here she was within a few minutes of us setting up. We heard a faint whistle blow and the sound of clickity-clacks. Ready, aim, shoot! Gotcha!

Our next stop in Pearisburg gave us only a little time to scramble down the road, and so we weaved in and out of places where we caught up with the train, desperately trying to shoot it while she was running along side of us. Josh had the camera out the entire time and was jockeying for position in the passenger seat. We got ahead at a couple of bends, one of which being just in time for Josh to open the car door and stick the small cam out as I came to a screaching halt near a crossing. She was beautiful and huge, parading slowly around the bend of a hill along a town road off Rt 460, proudly passing by a crowd of admirers as if she were a queen waving to her subjects. We were boxed in by other cars and SUVs who rushed to see her too. But they left as quickly as we did to do exactly what we were doing - Chase the train!!

Again, we saw her momentarily as we sped west on 460. Another trestle shot taken, but alas the glare of the sun got in the way. Off to the next one, further into Pearisburg onto Route 100. Along this road, the NS Railroad ran alongside us and we gauged whether she had come through or not by looking for other people parked near the tracks, standing and waiting. Josh and I got out. We saw her immediately, so there was no time to grab anything but our cameras. I shot her hand-held off the embankment of the graveled tracks, not paying much attention to the ground below me. My balance and coordination is not very good because of a back injury I suffered in a car accident seven years ago. On this embankment I was more like a weeble-wobble toy. Just as she passed by me, I turned to follow her with my camera, I missed my footing and fell on my left hip and knee. (Another great outtake not recorded!!) Of course, I cradled my cam against a fumble. This just went from a World Series to a Superbowl game.

Another flight by car back onto 460, we tried to beat her into West Virginia. But now we got stuck behind a heavy dump truck going up the mountains. Rats! There was one car in between our pickup and the dump truck. Josh laughed pointing out that the driver ahead of us was also a train chaser from the last stop and he could see him cussing up a storm! We finally lost the heavy truck and pushed ahead to Route 112 in Oakville, our last chance to shoot the historic "Powhatan Arrow" ride before she got into Bluefiled. We got off at the correct street but the wrong exit. For about five miles we thought we'd gotten lost. We almost decided to turn around and head for Bluefield instead, but we began to see train-watchers, so we kept forging along to a clearing in order to gain ground. We caught her again, this time with a tripod, and made haste to Route 19S for her arrival to her destination.

Bluefield is just up the road along a straight path, but we calculated that the train would need to slow down prior to arriving. That short time frame didn't allow for us to look for parking in this cramped little town, unfortunately. They were holding a street fair that day and the roadway became dense with traffic as we approached. The station area was bustling with pedestrians awaiting the train. Photographers, news media, policemen, and all sorts of onlookers - the area was crowded. Heck, I pulled into the police station along the tracks. (This was originally the station.) When they see me pulling out my big video gear, it'll be okay. They'll be cool with me. Ha-ha. Yeah, right. I was lucky my pickup didn't get towed, for real this time. We were warned not to go onto the passenger landing, get off from here, go there, don't go here, and move away from this, you can't stand over there... oh, boy. Thanks a lot, Joe Law. You can see we are ready to terrorize the little town of Bluefield with a camcorder. (I did mention to him that my ex-neighbor is the grand poobah of the regional NS police, but I guess that wasn't as big a threat.) Well, we did get footage of our AMTRAK pulling into Bluefield, but not quite the way I wanted to do it.

She let off her passengers, and they all went scurrying to get eats at the street fair. Josh and I spent this time plotting out our return trip shoot locations, trying again to time the best ones keeping in mind that we'd lose daylight after a certain point. We ate sandwiches that Josh picked up early in the morning. (He is the BEST assistant I ever had!!) After the two hour layover, we positioned ourselves on an overpass that had a walkway for foot traffic just north of the station. She will be passing under this when she departs. Here we met with several other train enthusiasts and shooters. One carried a radio tuned into the railroad bandwidth. We could not see the train from where we stood, so this came in very handy. We chatted with each other up there for a while, and found out that two of the photogs were out of Roanoke, just like me and Josh, chasing the train all day. Wizzy and Nancy had also talked to Ed Mooneyham about documenting this historic excursion. They were shooting photographs both that day and for the excursion the following day. (Josh and I had tickets to ride on the Shenandoah run the next morning.) The gals asked if they could follow us back because we had gotten all these cool locations from Ed mapped out. Sure thing.

Josh swapped phone numbers with them and off we were again after we filmed the Bluefield departure, Wizzy and Nancy hanging in close behind all the way. We pulled over in Pearisburg on Rt 100 again, but only to explain how to get to the double bridges in Pembroke where the tunnel shot is. And so we headed off to the tunnel. This time, the train would be coming around the bend from the west and entering the tunnel, so we had to cross onto the abandoned bridge by foot and set up amongst the overgrown weeds, flies, and gnats. We were way in front of the train in timing, so there was plenty of time to set up and adjust our cameras. Again we heard a faint whistle and track noises as she warned of the upcoming tunnel approach. Between the four of us, we caught her coming and going. Immediately after, we were back on the chase through Blacksburg to pick her up again on the other side of the mountains.

The gals told us that we'd have one last shot before she pulls back into Roanoke at the O. Winston Link, so if we wanted to catch the final approach, we should grab her before the Elliston Straight and then try to beat her home. That's what we did. One last pass was filmed off the Friendship Road crossing around Shawsville, where we had enough time to position our cameras out of the setting sun's way. Two of us walked far along a cliff that gave us just enough shade while Josh and Nancy stayed on the northeast end of the tracks about a quarter mile the other direction. I really like working with a team of serious shooters who also happen to be insane enough to chase a several hundred ton speeding object. We got our fix and strapped in for the last run back to Roanoke.

As we sped along, the gals phoned us to say they were jumping onto I81 in a better effort to beat the train to the station. At first, I was reluctant. I had gotten cocky about being able to catch her on every stop we made, but then Josh reminded me that we were only able to do so because we originally left Roanoke before the train departed. Oh yeah, that's right. The gals made a good call - we need to run the interstate back into town. And so we did... and we got to O. Winston Link with time to spread out in different directions, Josh filming from the Williamson Street overpass, and me down at the passenger boarding area. Wizzy and Nancy scattered out somewhere around the tracks also. The sun had already set, but Downtown Roanoke was lit up just enough to make a nice backdrop. We eventually got a glimpse of the first engine's headlight. The Powhatan Arrow was now making her final approach into "Roanoke Station." I shot footage of her until she came to a complete stop. I kept filming and filming. Passengers debarking, families meeting up with them, people making their way to the streets, back to their cars, some over to the Hotel Roanoke where out-of-town riders had been staying the weekend. I couldn't stop rolling film, and I wanted to jump in my pickup to hurry to the next stop... but there were no more next stops. The rush was over and the chase had come to an end.

I looked for Josh in the streets, picked him up and we drove back to my house where he left his Mustang that morning. We talked about minute points of our adventure with excitement as if we couldn't shut off the adrenaline. We were exhausted and wound-up at the same time, yet we had a weird feeling of abandonment because the only thing that was racing anymore was our minds. We knew we both need to hit the sack and get some rest. Tomorrow, after dawn, we would be sitting on the train and someone else out there will be chasing us.

Tuesday, September 22, 2009

The Arts Council - Thanks So Much for a Wonderful Evening!!


This is a short post my friends - not because tonight's Arts Council of the Blue Ridge Annual Meeting wasn't something worthy of a long post, but because I am just too awed for words. If you are a Roanoker and into the whole love-affair of our area's Arts presence, then you will appreciate this short and sweet entry.

First of all, I am a newbie Arts Council member. I belonged to my hometown's Council years ago in Elizabeth, NJ. We were not exactly bursting with members and programs. (I am still friends with one fellow who is a world-class 6-string Contra Bass player, a member and son of musicians/ artists, his mother being one of the leaders of the Elizabeth Arts Council. In fact, he will be performing here at the Taubman this coming Sunday. I will give details at the end of my post.)

Anyway, as a member to the Arts Council here, I went by invitation to its Annual Meeting and experienced a history lesson of this organization by one of its founding members: Ms Carol Bewley Dalhouse, the Arts Council's first Executive Director. She was the Guest Speaker for the meeting tonight held at the Eleanor D Wilson Museum at Hollins University. What a heart-warming story she told! And it was a real treat to hear it from the person who did so much to make this Arts Council a reality today. One of the amazing things I learned was how in its early days, they felt they had no choice but to return an initial grant of funds because trying to get matching donations took them away from the Council's real mission.

I met and chatted afterwards with some of the wonderful people on the Council's staff and made my way over to the special exposition of Artist Betty Branch: "Through The Crow's Eye, a Retrospective." Her work is currently on display at the Eleanor D Wilson Museum, as well as throughout Roanoke and beyond. (You can find more information about Ms Branch's sculptures and drawings - including videos - on her website http://www.bettybranch.com/. The artist has a Roanoke studio you may visit by appointment. The Betty Branch Sculpture Studio and Gallery is located in the Historic Warehouse District in Roanoke, Virginia at 123 Norfolk Avenue.)

Scuplture of women's figures, crows, a variety of media including fire - I took my time walking through the museum in amazement. I can't remember the last time I was so moved to stare so long at an artist's creations. I wondered what her mind was telling her hands - or was it her heart speaking, or an other-worldly breath? I was also intrigued by the combination of the two subjects. Could it be one theme? Indeed, sculptures of the female form/ female rites of passage (see Biographical Notes on her website) interspersed with sculptures of crows. The soft and the hard; the blunt and the sharp; the curved and the angled... those are just the visual contrasts. It seemed somehow perfect to me in the same room.

Well, I lied. This is not a short blog post after all. Therefore, let me finish by saying that my friends Denise Jordan Finley and Daniel Pagdon, singer-songwriters, will be performing at the Taubman this Sunday at 1pm. Perhaps I can see a woman-crow combination in their musical partnering now that I may never be able to shake that concept... Hmmm.

(Photos of Betty Branch's work are from her website, http://www.bettybranch.com/ and if there are any objections to embedding them here, please contact me and I will humbly comply with your request to remove them.)

Saturday, September 19, 2009

NewVa Demo Day and Tech Expo 2009


On Friday, September 18th, the NewVA Corridor Technology Council held a Demo Day and Tech Expo at the Roanoke Civic Center. All visitors were welcome to come and join NCTC in the event, which Mary Miller, President of NCTC, aptly described as “a ‘show and tell’ for tech companies in the NewVA region.”

“Think of it as a science fair for regional innovation and cooperation,” she stated further in NCTC’s Attendee Packet.

It was exactly that! I had pre-registered on their website to be a visitor, and at the last moment requested that I bring the Star City FAME video camera. I knew it was going to be a treat. I’m so glad they said yes to me, because this video will be both educational and fun to watch. I ran across many eye-catching hi-tech wares from businesses in the area. But most special were exhibitions set up by students and their organizations. I have never felt more optimistic since attending the Tech Expo, particularly after talking to high school students and their mentors on the different projects they are working on together.

Let me give you the day’s highlights, although I’m sure I missed out on quite a few things. (I am only one guy with one camera, after all.) First, I headed over to the Welcoming Presentation, given by Mary Miller and Founding Dean of the Virginia Tech Carilion School of Medicine, Cynda Johnson. Ms Johnson spoke about the developments of the new teaching hospital, its importance to our healthcare excellence, and the positive future economic impact of having the VT-Carilion program here in Roanoke.

Afterwards, I ran off to speak with some of the day’s exhibitors. I thought I would video several people, but as it turned out, I spoke with ten different organizations about their products, services, and most importantly, about their innovations.

What turned out most impressive at the Expo were the student-oriented tables. By this I mean not only college students, but high school and younger. I was pleased to see Junior Achievement represented at the event, and I had spoken at length with its President, Katherin Elam, about the organization that I remember very well having a presence in my high school over thirty years ago. Also, I had spoken with several reps and high school students from the US First organization, which mentors and coaches children, and has several age group competitions in science and technology, such as robotics. Lastly I encountered Virginia Western Community College, whose representative and Administrative Officer, Leah Coffman, spoke to me on projects they sponsor for youngsters in teaching technical skills.

Of course, there were the fun things for motor heads like me. I interviewed two Virginia Tech SAE teams (Baja and Formula) who are part of the Mechanical Engineering program at VT. They brought their vehicles with them to show and describe to visitors. (I think I could have asked to get in one of them, but I’m afraid I would not have been able to climb out very easily at my age.)

I also spoke with businesses and local organizations on camera, so there will be a nice blend of professional-level and up-and-coming young new technology stars to look forward to in near future. It was a pleasure meeting them all. I know you will enjoy seeing and learning more about them too when I post the video interviews.

I hope to present the video on the Star City FAME YouTube Channel as soon as I coordinate final edits with NCTC’s cooperation. (Maybe it’ll even make it on their website!) So look out for that. The Roanoke region and the New River Valley are our great hotspots for technology bringing us a host of bright, talented minds.

If you stopped by the NTCT Demo Day and Tech Expo, let me know what you thought about it. I welcome your comments.

See you around Downtown!!

Ada Lis Jimena and William Krause performance of "Gipsy Soul"


Gipsy Soul is the nickname given in endearing terms to Garcia Lorca. The Spanish Popular Songs program given at the Roanoke Main Library on Monday, September 14th, by the Emerging Artists Series, was performed in his honor. Local artists Ada Lis Jimena, mezzosoprano and William Krause, guitarist, performed thirteen such songs in a mezmerizing, elegant evening at the Library to a full house of spell-bound listeners.
Presented in the musical program was a short written description about Lorca, "Gipsy Soul," distributed to guests so that they too may be familiar with his legend and artistic spirit:

"Garcia Lorca is Spain's most deeply appreciated and highly revered poet and dramatist. His murder by the Nationalists at the start of the Spanish Civil War brought sudden international fame. He must now be bracketed with Mocado as one of the two greatest poets Spain has produced this century, and he is certainly Spain's greatest dramatist since the Golden Age.
As poet his works reflected andalusian spirit. As a dramatist, he wrote romantic pieces with social implications and comedies.
However, music was one of the greatest passions of Lorca's life. In fact, he was a musician before he was a creative writer and had composed music before he wrote his first poems.
This program is about thirteen Spanish popular songs (Trece canciones populares espanolas) that Lorca collected during his trip to the Andalusia region in 1919."

Star City Fame filmed the evening's performance. Included here is one of the songs recorded live, entitled "Los mozos de Monleon."



What I found interesting was that I had seen familiar faces attending the Gipsy Soul performance who range in varying degrees of artistic tastes, and this illustrated to me the significance of Ada Lis' and William's presentation and talents. In the audience was a folk songwriter, a cultural dance performer, pop and rock music fans, opera fans, as well as Spanish music fans.

There is more information about Ada Lis and William on Emerging Artists' website, including additional videos. We look to bring a full interview of Ada Lis Jimena and William Krause in the near future, most hopefully as a video interview!!

About Emerging Artists Series:
River Laker (a/k/a Car Less Brit) is the man behind coordinating artistic performances at the Main Library. These events, the Emerging Artists Series, are some of the best and most interesting in Downtown. It focuses on local talent as well as artists imported from all over. Artists are of fine and performing arts of various mediums and genres.

Friday, September 11, 2009

New and Exciting Developments for Downtown

Some exciting times coming up in the near future for Roanoke City, Downtown in particular. Two of the most innovative projects due up are the Center in the Square renovation and the Heart of Roanoke "netroots" Community Organization which focuses on exploring and making changes in urban design for the core of the city.

Center in the Square Renovation:
Center in the Square, the building on Campbell Ave SW in the Market Square, is set to be renovated beginning early 2010. This historic structure is also home to Center in the Square, one of the seven non-profit organizations under The Western Virginia Foundation for the Arts and Sciences. The organization held its Annual Dinner at the Hotel Roanoke last evening (September 10th) to announce and illustrate its plans developed by local architecture and engineering company Spectrum Design, along with conducting its annual updates to members and guests. They also held a special silent auction throughout the evening to benefit part of its Capital Campaign.

Details of the renovation plan were given by Spectrum Design's David L Bandy, AIA and his associates in a captivating presentation and video, which you can view here through the Roanoke Times' article posted the following morning: Center in the Square unveils renovation plans by Mike Allen.

(Photo above of the Center in the Square Building and the Organization's logo are courtesy Center in the Square's website.)

Heart of Roanoke:
Eldon Karr, "Appalachian Architect," runs a blog describing his urban design ideas and themes and has recently added a Facebook Page for the Heart of Roanoke. The concept for it comes both from the "Design'79 Urban Design and Planning" in Roanoke and the more up-to-date "Netroots" effort (termed so in a manner of online-social-networking-meets-grass-roots-community-organizing). The first meeting for this group began on Saturday, August 29th, when a Photographers' Walking Tour of Downtown assembled outside the Hotel Roanoke. Dan Smith, owner, editor and photographer of Valley Business Front, led an informal photography class. While the focus for Eldon is a passion to green up and revitalize things for Henry Street, the scope of this organization is much wider for the Downtown area as a whole.

Star City Harbinger, "Appalachia's Online News Alternative," ran a nice review of the event on their website. In a collaborative piece, Hank Bostwick (SCH's editor), River Laker (Car Less Brit), and I filmed and edited a short video of this first-of-a-series Photog Walking Tour. The video opens with impressive historical information about Downtown, the Heart of Roanoke's roots and its efforts, narrated by Mr Laker in his marvelous British accent. (Girls, I didn't see a ring, but I wasn't looking either...) Please check out SCH's article and video Exploring Alternative Visions for the Heart of Roanoke," and also add their blog to your news feed while you're there.

I can't wait to see all this transformation going on soon!! Hi-tech roof-top with butterflies in Roanoke? Oh yeah!! Vertical Wall Gardens? Yes, and much more...

SEE YOU AROUND DOWNTOWN!!

Sunday, August 30, 2009

Ugly Spaceship Downgraded to Semi

A couple months ago, Roanoke was visited by a UFO which has been kept under tight secrecy for security reasons. Our cameras were there, but we could not publish these pictures until now, after being given clearance and some particular directions on what to say. Clearly, this is a UFO. We all know UFO’s exist and we definitely know one when we see one.

In our “official” story, we are being forced to tell you that, indeed, this vehicle is a reject space ship built by the US space department. After failing many tests, it was sold to Rolling Reinhausen for fifty-two dollars and twelve cents at an auction in Roswell, NM, on July 4th 2009, prior to being scheduled for incineration as a fireworks prop. Two other bidders who almost won the confiscated UFO (I mean, scrapped space ship) were Aquariums-R-Us and Cool Laundromats, Inc. They both were out-bid by over fifty dollars.

At the time of these photos, neither Rolling Reinhausen nor the pilot could be reached for comment. This landing was witnessed by dozens of typical Roanokers. All of them realized the terrifying implications this alien aircraft would have on our City. And if you don’t believe me, just look closely at the photos to see how there is no way anyone on earth could possible mistake this for a tractor trailer and get down the highway without texting a loved one and crashing into something.


I can totally understand why the space department held our story back. This is life-threatening!!

In fact, the same day, I also caught pictures of the destruction left behind which I assume was caused by this UFO. Here is what SW County looked like just moments before the landing:

Here is what Downtown looked like moments after:

Okay, now you know what really happened. That’s what we’re here for. Stay tuned for more real-life stories about Roanoke from our newsroom at Star City FAME. (If we don’t get busted for going against orders, that is.)

Thursday, August 27, 2009

The Grandin Theatre – Open Projector Night

Edited from original post on Star City Harbinger – August 26, 2009

You can live in a town for quite some time before visiting a place that is a landmark or doing something that ought to be part of one’s typical interest as a resident. For example, I lived in the New York City area for over 45 years, yet I have gone to the Statue of Liberty only once. I rode to the top of the World Trade Center only once. I have never been to Coney Island. Sometimes I don’t feel like acting like a tourist, but definitely, there just isn’t enough time to see and do everything.

Finally, after living in Roanoke for five years, I visited the Grandin Theatre. The event, I felt, was the best one to which I could be initiated – The Open Projector Night.

I learned that Open Projector Night is a quarterly contest for filmmakers of all levels. I wanted to acquaint myself with Open Projector Night because I too am interested in entering a short film in November. I needed to see how videos looked on a theatre-sized movie screen and to get a taste of the talent in our area. Of course, I also went to enjoy myself, which I did.

I paid the admission price of $6.50 and walked up to the ticket collector who gave me a flyer. This flyer is no ordinary piece of paper, I thought, looking at the names and titles listed on it. This is what Open Projector Night is all about for the filmmakers who have entered their pieces for the evening. This, I knew, was the holiest sheet of paper ever printed on and ever to be checked off by every person in attendance. It demanded that I pay very close attention to each single frame flickering by on the screen.

And so I walked into a dark theatre, feeling embarrassed for being obviously late, and made my way to an empty seat all the way down in the front rows. It was an awkward walk, but once in my seat, I was relieved and, in an instant, forgot my crime. The screen had immediately grasped my full interest and I remained, as did the entire theatre full of viewers, focused without interruption.

I’m not sure how many seats are at the Grandin, but the theatre seemed pretty filled. I did not meet up with the Blacksburg Media Artists group that I recently joined, because I was late leaving my office. However, I managed to see all but the first selection.

I had no expectations, except that perhaps I might like or dislike some films more than others. But I hoped that at least one or two would prove worthy of the six bucks I just spent. To my surprise, each short film had a life of its own. Each had a statement to make. Some of them suffered slightly from holding back in cutting what might not have made it into its finished version once the film’s editor learned to say more with less. Most of the evening’s pieces were challenged technically from the difficult conversion to a large screen, having been shot and edited as videos and not in professional (and expensive) 16mm film. Otherwise, Open Projector Night was clearly a winner in itself, bringing out the best in our area’s short-film creators.

A couple films were dramatic pieces, one of which was presented in black and white (ii played for her), and told a story about a young man meeting a woman, to whom he’d eventually play his saxophone once he’d get up the nerve. There were a few music videos. One such work was entered by Randolf Walker, who set to his own version of “House of the Rising Sun” an emotional Wild West piece, which he directed and also played in as the wretched, gambling, drinking man whom his maiden (Lisa Angell) sang about in lamenting flashbacks while walking sullenly and lonely by the old railroad tracks. (You can see this piece here on YouTube.)

There were several comedies. Most enjoyable were The Great American Road Trip Part 2 about a road trip to the Martinsville Speedway, and First Impressions, about a young man sitting in a waiting room before an interview when suddenly he reverts back to his childhood fantasies.

Open Projector Night’s showcase of local filmmakers is one of the few held in Roanoke for this genre of visual media, oddly enough. The screening is paneled by the Young Curators and the Teen Advisory Committee of the Taubman Museum of Art. (You can see past winners on the Grandin Theatre website).

Roanoke appears to be the Arts hub of SW Virginia with all of its galleries, museums and music venues. This is a nice addition and shouldn’t be missed in anyone’s repertoire of things to do in Roanoke… I for one will put it on my rotation.

The Grandin Theatre and the area itself are very conducive to the Arts. The Roanoke Ballet is on the same street. The Grandin neighborhood is home to the Heart of Virginia Foundation, led by Americana artist Tommy Edwards and his partner Nancy Hunter. (They will be hosting a “Healing through Creativity” Festival from October 17-24. Please visit their website for more information.) The locals also enjoy the bohemian and artsy atmosphere in town, which includes the Grandin Gardens and the Roanoke Natural Foods Co-op.

Saturday, August 22, 2009

What’s Been Going On – StarCityFAME in Roanoke



Last weekend was a typical Roanoke weekend, amazing and busy as usual. Star City FAME had the pleasure of capturing four great events from some of our incredible people and organizations in and about town. A big part of our “mission” is to bring events online for everyone to see, whether they were there or not, to relive it or to find out what we Roanokers are all about here in the Valley.


Local Colors – A Taste of Culture
“Dragon” Pearl Fu and the Local Colors organization continues their monthly celebration of the cultural kind every second Friday during the warmer season right after the annual Local Colors Festival. We went to one this past month for the Vietnamese “taste” on August 14th.


Car Less Britt Museum - Touring for the Turtles
This new museum established by River Laker (Emerging Artists, Roanoke City Library) in downtown is not only an exhibit of bicycle memorabilia and other interesting bike things, but also promotes going without a motor vehicle by switching to riding a bicycle all over town – as a way of life!! They just hosted a pair of eco-bio experts who spoke on leather-backed turtles and their mission - touring on bike to get the message out.


Star City Roller Girls – Game at Lee Hi Skates vs Little City Roller Girls
The Roanoke Valley has a women’s pro sports team… it’s not basketball, baseball, football, hockey, or golf. IT’S ROLLER DERBY!!! And we got highlights of this awesome, energetic, and crowd-pleasing game.


Sister Cities and Local Colors – International Fashion Show
Ms Pearl Fu was at it again in high style, as she and co-host Tammy Epes presented a fabulous International Fashion Show at the Hotel Roanoke. Members and friends of both organizations participated, including contestants of Miss Roanoke Valley Pageant. The show was presented at the Ladies Luncheon during the Grand Encampment Knights Templar 64th Triennial Conference at the hotel last Monday, August 17.

Videos will be posted on the Star City FAME YouTube channel as well as here. Find us on Twitter and Facebook, too! If you’d like for us to attend a really cool event in Roanoke, just give us a shout and let us know what, when, and where!!

Thursday, August 13, 2009

Local Colors - Taste of Culture: Vietnam


This Friday, August 14th, Local Colors will be presenting Vietnam in their summer-long program called "Taste of Culture." Every 2nd Friday of the month, a country is featured at the Century Plaza in Downtown Roanoke. The program runs from 11:30am to 1:30pm outdoors (or inside the SunTrust Bank on 10 Franklin Rd in the case of rain) and is designed to emerse locals and visitors in the culture of the featured nationality. The program is educational as well as entertaining, with Roanoke area residents participating throughout the event - with music, dance, food, merchandise, language, crafts, exhibits, and dress.

Pearl Fu, Local Colors Founder and Executive Director, started the organization almost 20 years ago in an effort to inspire awareness and celebration in our City's diversity. It has grown each year to become a major force bringing many nationalities together for the annual Local Colors Parade of Nations Festival each spring at Elmwood Park. The organization also offers various services for assisting individuals and groups in education, lectures, advocacy, and more.

Taste of Culture continues what Parade of Nations/ Local Colors Festival begins in the month of May, focusing on a specific country for Roanokers to sample, learn more about, and enjoy while out and about Downtown. Many people look forward to each 2nd Friday. Some learn about it as they make their way through the streets, either visiting the City or perhaps while taking their lunch hour. Taste of Culture truly adds a beautiful touch to Roanoke... thanks to Ms Fu and all of her volunteers and supporters.

Please come to Taste of Culture featuring Vietnam this Friday. Audience participation is encouraged. This event is free to attend. You will meet your wonderful neighbors and have a great time!

You can access the Vietnamese Festival poster and details here: http://www.localcolors.org/v2007/docs/VietnamFlyer.pdf

Next month, Taste of Culture will present China. In October it will present Scandinavia.

To learn more about Local Colors, please visit their website at http://www.localcolors.org

Tuesday, August 4, 2009

Taubman Museum's First Annual "Battle of the Bands"

Man, this was an event!! The new Taubman Museum of Art really means ALL Art, even the performance kind. They have been presenting a variety of shows and exhibits indoors at the Museum and outdoors Downtown. One would normally expect a musem to be an inside adventure with paintings, photography, sculptures, and other exhibits of artwork. But definitey not this past Saturday.

I wish I could be everywhere around Roanoke filming things. And I do miss out on a lot of cool stuff. It's hard to keep up with the different events going on, especially in the summer. Some things slip by me... Luckily, I got tipped off by Facebook friend and band leader, Santiago Prada of Twelve O'Clock Knob. So I contacted the good people at the Taubman to ask if I could shoot their Battle of the Bands contest for the Star City FAME YouTube Channel.

The question arose whether SCF would be streaming the BOTB live. Unfortunately, my company was still in shopping-mode for a suitable live stream site. But at the last minute, my webmaster and I decided to choose a rather tech-integrated vendor and begin testing late Friday, just one day before the BOTB event. We did succeed in setting it up and running a live test demo. So off I went Saturday morning with the usual video gear plus additional equipment to attempt a broadcast of the show on a designated Star City FAME webpage. Alas, Roanoke WiFi would not reach behind the Taubman building. It took me a half hour to set up for the shoot, all the while connecting to any and every wireless signal that came up with a pulse and re-logging into the livestream site. I finally gave up and focused my full attention to the stage and filming. (Perhaps next time I should bring along 500 feet of Cat5 cable and ask to tap off the Museum's LAN/WAN... )

I knew I was in for a long day, so I brought 10 HDV tapes to cover the show. I used up six of them and documented every song by every band that played the BOTB. Though I started out setting up next to the PA mixing board some 70 feet away from the stage, I eventually drifted all the way to the front and off to the side only 5 feet away. Stage Sound granted me a line-out off the submixer. Thanks Stage Sound!! (They are my pro-audio supplier for SCF's music recording projects.) I tend to be a MacGiver of sorts, so I had signal converters and cables of every shape and size, including 65 feet of XLR mic cables which allowed for all the close-up camera work (eventually).

The BOTB was a big hit with the local bands and the audience. I had NO IDEA there were so many young and talented original acts here in Roanoke. In all, nineteen bands answered the call to enter the "battle" to try for a grand prize of $1000.

The show started at Noon, with Nancy and 2 Meteors opening things up, and ran until about 8pm. There was a nice variety of genres represented - rock, metal, reggae, hip-hop/DJ, country-rock, avant-guarde, power-pop, and what-not (because I really don't know what some of the newer forms are called these days). The winner for this First Annual event was a Christian Rock Band called Smoke and Mirrors. They didn't sound anything like the inside of any church I've been to... thank the Lord, haha!! I wanna know where they go on Sundays and I'll get my map out. (Yeah, I still use maps.)

After the winners and honorable mentions were announced, the audience shouted out for an encore by Smoke and Mirrors, which they humbly accepted. This took the event closer to 9pm - but it was soooo worth it! Even though my feet, back and neck were killing me from operating the camera, I loved every minute. The Taubman officials, Lisa Martin and Maria, and the staff of Norah's Cafe were wonderful to me, and I thank them deeply for saving my life with bottles of water and goodies. It was hellaciously hot and humid out there all day.

You'd think I would hit the shower and pass out after getting home, but I couldn't wait to roll back the tapes and begin transferring them to the editing computer. The audio quality suffered somewhat due to signal mis-matching, but overall the concert is nicely documented in HD widescreen format. Many of the bands have already contacted me through MySpace, Facebook, Twitter and YouTube. Therefore, I have since re-scheduled my regular business work to include editing BOTB tapes in the evening so these awesome guys and gals (the artists as well as their great fans) can re-live the moments in what looks to become a legendary annual event at the Taubman Museum of Art.

Here's a list of the bands that performed. Best wishes to them all in their musical journey!
•NANCY & 2 METEORS
•THE WAIT
•BLACK RAIN
•LEVI'S GENE POOL
•SMOKE N' MIRRORS
•HEAD OVER KILLS
•AMONG THE BRAVE
•THE AURORA OBSERVATORY
•GRASS MONKEY
•AFFLICTION KID
•COMMONPLACE
•THE ROYAL GREENS
•LAZY MAN DUB BAND
•ZULU WATU BAND
•THE PULLOUTS
•THE BASTARDS OF FATE
•CRAWLING THOUGH MUD WITH MACHINE GUNS
•TWELVE O'CLOCK KNOB
•THE SAD COBRAS

You can surf over to http://www.youtube.com/user/starcityfame to check out uploads of the BOTB.

Sunday, July 26, 2009

Basic Tenets of Starting and Running a Business

I wanted to have a little fun with this idea, as you can see. The above graphic is my (crude) drawing summing up how I've always conducted myself in the serious things of life... school, corporate world, and now entrepreneurship. People have called me worse things than anal retentive. And one of the worst combinations of characteristics anyone could have is the ability to assess things logically and mathematically while also being inclined to humor and a lack of verbal restraint. (This was passed down to me from my mother's side and is typical of Hungarians.)

Anyway, after leaving Corporate America a while back, I studied the life stories of individuals in various industries: Henry Ford, George Eastman, Andrew Carnegie and a few others. They were the doers. I had read all the sayers before that. Emmet Fox, Florence Scovel-Shinn, Norman Vincent Peale, etc. I prefer getting things from the horse's mouth. You know what they say: "If you can't do, teach."

What's interesting about the doers above is that they started out small-time and persevered through horrible economic climates. The sayers usually rise to stardom around the same time... just when everyone needs "advice." Well, I've got no glittery advice here - only tactless reality. But the funny thing is that way back as a teenager, I thought people should hold my hand through life... especially family. Right?

WRONG! My Mom did me the biggest favor one day when I was eighteen and stranded in Manhattan after my car got towed. I phoned her job in NJ to ask for the money ($100) to have my car released from impound. She said, "You got yourself into it, now you get yourself out of it." Then she hung up the line.

This was not mean. (Oh, yeah. I was crushed - and stranded.) I learned a whole lot about responsibility that day. I also learned that you shouldn't court luck because it assumes the same level as water. Risk is one thing. Luck happens when you show up and can't be beaten away by anything. In other words, there's no such thing as "luck."

So now, without further adieu, here's my essential list to starting and running a business. No soft, flowery words. Please leave those to your sales and marketing department. Just develop a thick skin so it doesn't wear out before you make it. (I should add that to the list...)


Basic Tenets of Starting and Running a Business

• The world does not owe you anything
• There are no guarantees of success
• The worst that can happen is that you will learn valuable lessons (provided you pay attention)
• You must be passionate about what you do; Only time will tell
• You cannot forecast the perfect moment
• Money isn’t everything (if you do not care for indoor plumbing)
• If you fancy the Good Old Boys’ Club is holding you back
o Start your own
o Move
o Quit

• Live frugally and expense the crap out of everything
• There is at least one huge non-profit or huge corporation competing with you, no matter how unique your idea is (so get used to it)
• Avoid cashless partners
• Ask mystics and sorcerers to give you an advance first
• Adopt a pet; They are good listeners
• Study your industry, integrate ideas, experiment, invent – don’t just copy
• If it feels like work, you’re in the wrong business
• Indiscriminate guilt and humility are useless in most professions (ie: There’s no crying in baseball)
• Lots of people like what you do when it’s free. Gently remind them the store made you pay for your business gear.
• If you fear going broke, get a normal job
• No one has all the answers; Be prepared to find out yourself or you will resent your advisers

Friday, July 10, 2009

Video Killed The SEO Star


Dead, you say?? How dare... oh wait, I did just look around to see if the last website had any videos, didn't I?? (Yup, you probably did.)

Even the phonebook companies are gearing up for video. Let your eyeballs do the walking? Hell yes! So let your video ad do all the talking, baby!

There was a comprehensive report done recently by DoubleClick (See Report here) wherein they analyze the effectiveness of ad formats. Rich media involves complex flash, animation and/ or video ad formats. The study includes these as well as the older formats of images and simple flash.

We have been heading toward total visual for a long time, if you count the 60 plus years of television and about 100 years of motion pictures, not to mention early animation. (Remember those booklets with a hundred pages of drawings of a cat that seemed to move when you filed through the booklet? No, well then you ain't old enough and you probably think I'm kidding.)

Don't get me wrong - people still do read. The difference is that today, if it's in words, it needs to be interactive for the reader. A blog or forum would be useless if readers couldn't post comments. Cellphone texting is another example in which people read messages, but the idea is to participate in real time. This is much different than how we started off using pagers twenty or so years ago, and it advanced quite rapidly after that, from just static sending of alerts and cellphone photos to the texting we do today.

For websites, again we need to hold people's interest, and that improves by reducing their burden to read too much information - ah, that wordy explanation of your product or service typically needed for accomodating spiders, crawlers, and that whole google search engine phenomenon.

Not only is visitor interest important, that is getting them to stay on your site and navigate it. You want visitors to make a proactive decision: Buy your products or services!! Well, they have to FIND you first, right? And this is the best part about using videos.

For those looking to rank and be found, a well-titled video hosted on YouTube, Vimeo, or other video-sharing sites, will markedly improve your search status without spending thousands of dollars on SEO. The video can be a traditional-looking 30 second ad, but your options are many. Don't limit yourself. You also do not have to limit your ad to just the video hosting site. Once posted, take the video file's link and drop it in any of the popular online social networking sites you belong to. Of course, you can include the video on your company's (or org's) site, too. If you have the marketing budget, and you carefully choose an effective online marketing consultant or company, they can provide some strategic SEO solutions. But for guerrilla marketing, which is what most small businesses are doing these days, videos are a more cost-effective and results-effective way to go. (Hell, even huge corporations are going this route.)

If your company or proprietorship is already popular and you have top ranking on search engines, you still should think about staying on top of your game. There are always competitors out there selling cheaper, faster, better, more. What you present in a video can make the difference. A kind and sincere welcome to your services, a product demonstration, an entertaining invitation to visit your location, or a sincere customer testimonial are some nice ideas. Personal, helpful and familiar are the way to go in our socially-driven online world.

I know you all know from my blog that I cover lots of events and music in the Roanoke area. I shoot videos of all types and genres. These include videos for commerce. They can be short or long, for online or for DVD presentations, and for-profit businesses or for non-profits. I am always interested in working with new and current subjects, clients and ideas to bring your best visual message up front and out into the world.

My latest video is a Real Estate listing. (I also shoot for a phone company's online business pages. Those are 30 second "ads" and a bit formulaic.) This residential home video includes a voice-over, which I also produce here at my studio. I run an audio recording and video production company. Professional audio tracking is essential in many different shoots - and not every video producer offers that. This is why I call Star City Fame a Media company. I built this company by expanding my existing pro-audio studio, adding professional video for on and off-location shoots.



(Source for the graph posted above is: Dynamic Logic MarketNorms®, 2008. Fixed frequency level of 1. Campaigns using online display advertising of any format N=547-765)